How to brewTea Kulture

The tea spectrum

How to brew
like a pro.

Eight tea personalities. One better cup.

Find your perfect steep
Tea spectrum8 teas / 1 wheel
A world of tea, in your cupEight colorful cups representing white, green, yellow, oolong, black, pu-erh, matcha and herbal tea.WHITE TEAGREEN TEAYELLOW TEAOOLONG TEABLACK TEAPU-ERH TEAMATCHAHERBAL / TISANETEAKULTURE08 WAYS TO BREW
Eight tea types arranged by color and character in the Tea Kulture spectrum.

01 / Find your type

Your tea.
Your perfect steep.

Eight personalities. Zero guesswork. Here’s how to bring out the best in yours.

Showing 8 tea types, temperatures in Fahrenheit.

01 /

White tea

Delicate · floral · soft

Water temp
160–175°F
Steep time
2–3 min

The insider tip: Soft, filtered water lets those delicate floral notes shine.

02 /

Green tea

Fresh · grassy · bright

Water temp
170–185°F
Steep time
1–2 min

The insider tip: Keep it short and sweet. A shorter steep helps avoid bitterness.

03 /

Yellow tea

Mellow · gentle · golden

Water temp
170–180°F
Steep time
2–3 min

The insider tip: A gentle tea deserves gentle water. Skip the rolling boil.

04 /

Oolong tea

Layered · fragrant · evolving

Water temp
185–205°F
Steep time
3–5 min

The insider tip: One leaf, many stories. Re-steep and notice how the flavors evolve.

05 /

Black tea

Bold · malty · full-bodied

Water temp
200–212°F
Steep time
3–4 min

The insider tip: Want a bolder cup? Add more leaves, not more steeping time.

06 /

Pu-erh tea

Earthy · fermented · rich

Water temp
200–212°F
Steep time
3–5 min

The insider tip: Give the leaves a quick rinse first. Enjoy them over multiple infusions.

07 /

Matcha

Vibrant · creamy · umami

Water temp
175°F
Don't steep
Whisk

Whisk ½–1 tsp in 2 oz (60 ml) of hot water until frothy. Add more water or milk to taste.

The insider tip: Sift before whisking for a silky, clump-free cup.

08 /

Herbal / tisane

Botanical · aromatic · comforting

Water temp
208–212°F
Steep time
5–7 min

The insider tip: Pop a lid on your cup while steeping to keep those lovely aromatics in.

Think of these as starting points, not strict rules. Leaf size, tea variety, and your taste all play a part. Follow the instructions on your tea’s packaging when available. Cup colors are illustrative; your brew’s color may vary.

02 / The ritual essentials

What you need
to partea…

Less fancy equipment. More good habits.

01

Water with standards.

Fresh, filtered water. Let the leaves do the talking, not whatever’s coming out of your tap.

02

Room to do its thing.

A roomy infuser lets your leaves unfurl. More space for them. More flavor for you.

03

The right kind of hot.

Not every tea wants a rolling boil. Find your tea’s temperature above and keep the drama out of your cup.

04

A minute for yourself.

Set a timer. Put your phone down. Remove the leaves when it’s ready. This little ritual is all yours.

03 / The finer details

Good
questions.

Better cups start with a little curiosity.

How much loose-leaf tea should I use?

For a simple mug-style brew, start with about 1 teaspoon of loose leaf per 8 oz (240 ml) of water. Fluffy, large leaves may need more. This is a general starting point: the directions on your tea’s packaging are your best guide. Matcha is different—use the amount in its brewing card above.

Why does my tea taste bitter?

Usually, the water is too hot or the leaves steeped too long. Try a lower temperature or a shorter steep, especially with green and white teas. Want a stronger cup? Add more leaves rather than more time.

Can I steep the same leaves more than once?

Absolutely. Oolong and pu-erh are especially lovely for multiple infusions, and many white and green teas can be re-steeped too. Notice how the flavor changes, and adjust each infusion to your taste. Re-steep during the same tea session rather than saving wet leaves for another day.

What if I don’t have a temperature-control kettle?

A kitchen thermometer is a simple way to check your water. Without one, let freshly boiled water cool before pouring over delicate leaves. Cooling time varies with the kettle, water volume, and room temperature, so treat it as an experiment rather than an exact recipe.

Good taste. Great company.

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a monthly thing.

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